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H&M Ad by Dermot

Fashion brands over the last decade have gone through phases of turning their morals of originality and quality into replicable and trendy. As this wave of style has…

Everlane’s Sustainability Practices: Radical Transparency or Strategic Marketing?

Meet Everlane: the clothing brand breaking new ground in the sustainability market. It bills itself as “consciously crafted” and uses advertisements like this one to sell not only…

Volkswagen’s Mirage: What’s really behind the ads?

The poster features a sleek, modern car prominently positioned in the foreground. It’s polishes surface gleams in the soft, reflecting hints of the surrounding greenery. The background showcases…

H&M Greenwashing

H&M is a familiar brand to many. Being the second-largest international clothing retailer after Inditex and launching in 1947, through in-person outlets and online shops the store has…

An image of a Keurig Green Mountain coffee pod to the left, with a recycle sign on its body. To the right is text as follows: “RICH, SMOOTH TASTE IN RECYCLABLE* K-CUP PODS”, and underneath in smaller print: “*CHECK LOCALLY, NOT RECYCLED IN ALL COMMUNITIES”. The background is made of old wooden planks.

Greenwashing in Keurig Coffee Pods

Pictured above is an advertisement made by the American company Keurig Dr Pepper (this will be referred to simply as “Keurig” from now on) in a 2021 campaign…

Cover girl Cleantopia YouTube add

Cover Girl Cleantopia

Greenwashing Cover girl Cleantopia Mascara As people become more mindful of their impact of the environment, Brands are changing to adapt to modern sustainability practices. Cover Girl, a…

Nike Eco-Friendly Ad

Nike is a very large and well-known brand around the world. This makes them obligated to have some kind of green initiative in today’s society. This Nike initiative…

Coca-Cola’s Eco-Friendly Advertising

In a world where people are becoming more aware of the importance of being environmentally friendly, the recent Coca-Cola advertisement that came from the sustainability campaign was spot…

A picture of 5 meals offered by Factor. There is the website link shown at the top of the picture, and a discount code on the bottom of the picture. This is a screencap from the video advertisement.

Factor advert (Fun fact: adverts about greenwashing are/will become hard to find, due to the new provisions added to Canada’s Competition Act )

(This image is a screencap from a portion of the advert in the video) This assignment proved a bit difficult, because during the summer of 2024, Canada’s Competition…

EXAMPLE ONLY: click add an image 1. image in dotted box, 2. essay+biblio in image description box, 3. tag greenwashing fall 2024

Blah, blah essay critiquing advertisement with significant references to advertisement colonizing spaces in the public sphere. I wil include a visual analysis of the composition and the message….