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Chevron Greenwashing Campaign

Greenwashing: branding something as eco-friendly, green or sustainable when this is not the case – tricking consumers into thinking they are helping the planet by choosing said products….

Heinz Plant-Based Ketchup Bottles

This advertisement from Heinz was made to promote plant-based packaging for ketchup. This still image advertisement shows a photorealistic composite image of a plant-based bottle of ketchup emerging…

Greenwashing:Pokemon

Bri Nutt Word count: 1014 Greenwashing: Pokémon In November 2019 Pokémon released 2 games titled Pokémon sword and Pokémon shield, during this time a certain screenshot from the…

starbucks tumbler

Starbucks Eco-Friendly Tumblers

This advertisement was created by Starbucks to promote its Eco-friendly Tumblers for its “save your money save the environment campaign”. The ad takes the form of a still…

Saving the Earth with Volkswagen All-Electric

Message and it’s claims to socially responsible practice. The advertisement shows a lady in her youth who aspire to save the earth from pollutions, and after several years…

The Emission Scandal That Shifted the Auto Industry

Volkswagen’s Dieselgate: The Emission Scandal That Shifted the Auto Industry

Volkwagen designed the ad to showcase their range of environmentally friendly vehicles, Including electric cars and hybrid models. The focus of the campaign is on volkswagen’s dedication to…

Coca-Cola and Oreo besties for ever.

Coca-Cola and Oreo besties for ever. With the creation of a new set of ads and a limited-edition partnership between Coca-Cola and Oreos two new products had entered…

Decoding Coca-Cola Life’s Green Branding

Coca-Cola has been a well-known brand for many years, creating famous products that are part of popular culture around the world. One of their products is Coca-Cola Life,…

Electric Dreams or Deceptive Schemes? Tesla’s Role in Greenwashing

The advertisement that I have decided to analyze is from Tesla. Tesla is well known throughout the world now for selling their fully electric vehicles with the most…

Nike advertisement for Move To Zero Initiative

Nike’s Move To Zero Initiative

The advertisement, made by Nike, is promoting their move to a zero carbon waste future. Nike is a brand known for its athletic apparel and footwear used by…