52 Month: October 2024 (page 5 of 6)

Decoding Coca-Cola Life’s Green Branding

Coca-Cola has been a well-known brand for many years, creating famous products that are part of popular culture around the world. One of their products is Coca-Cola Life,…

Electric Dreams or Deceptive Schemes? Tesla’s Role in Greenwashing

The advertisement that I have decided to analyze is from Tesla. Tesla is well known throughout the world now for selling their fully electric vehicles with the most…

Nike advertisement for Move To Zero Initiative

Nike’s Move To Zero Initiative

The advertisement, made by Nike, is promoting their move to a zero carbon waste future. Nike is a brand known for its athletic apparel and footwear used by…

H&M Ad by Dermot

Fashion brands over the last decade have gone through phases of turning their morals of originality and quality into replicable and trendy. As this wave of style has…

Everlane’s Sustainability Practices: Radical Transparency or Strategic Marketing?

Meet Everlane: the clothing brand breaking new ground in the sustainability market. It bills itself as “consciously crafted” and uses advertisements like this one to sell not only…

Volkswagen’s Mirage: What’s really behind the ads?

The poster features a sleek, modern car prominently positioned in the foreground. It’s polishes surface gleams in the soft, reflecting hints of the surrounding greenery. The background showcases…

H&M Greenwashing

H&M is a familiar brand to many. Being the second-largest international clothing retailer after Inditex and launching in 1947, through in-person outlets and online shops the store has…

An image of a Keurig Green Mountain coffee pod to the left, with a recycle sign on its body. To the right is text as follows: “RICH, SMOOTH TASTE IN RECYCLABLE* K-CUP PODS”, and underneath in smaller print: “*CHECK LOCALLY, NOT RECYCLED IN ALL COMMUNITIES”. The background is made of old wooden planks.

Greenwashing in Keurig Coffee Pods

Pictured above is an advertisement made by the American company Keurig Dr Pepper (this will be referred to simply as “Keurig” from now on) in a 2021 campaign…

Cover girl Cleantopia YouTube add

Cover Girl Cleantopia

Greenwashing Cover girl Cleantopia Mascara As people become more mindful of their impact of the environment, Brands are changing to adapt to modern sustainability practices. Cover Girl, a…

Nike Eco-Friendly Ad

Nike is a very large and well-known brand around the world. This makes them obligated to have some kind of green initiative in today’s society. This Nike initiative…