Coca-Cola chooses to stick with its signature bottle shape and logo to help this product be easily identifiable as an official coca cola product.

Bottle Innovation?

In recent years, the phenomenon of greenwashing has become a focal point of criticism for many corporations. Among them, Coca-Cola stands out as a prime example. In 2019,…

McDonald’s quarter pounder greenwashing

Businesses can benefit by stating that they are taking matters on sustainability as it creates a sense of trust, credibility and market influence due to the social responsibility…

Lufthansa Plane ad

This is an ad by the flight company Lufthansa which depicts a plane turning into a tree along with the words “When it comes to sustainability the sky…

Coca Cola ad

This ad made by Coca-Cola is selling a low-sugar and low-calorie version of their drink. The photo ad was printed across billboards, flashed upon tv screens as while…

Don't Buy This Jacket

Patagonia’s “Don’t Buy This Jacket” Ad

The picture depicts an example of an advertisement by a company called Patagonia that promotes eco-friendly or green practices. Patagonia, an outdoor clothing and gear retailer known for…

Ron Flor De Caña – Sustainably Produced Rum

This advertisement was created by Ron Flor De Caña, a Nicaraguan company to promote its sustainably produced rum for the ‘What’s In Your Holiday Cocktail’ campaign. The advertisement…

https://ca.pinterest.com/pin/791155859519590725/

Lush’s EcoFlo Ad

The advertisement above was done by a company called LUSH which sells handmade vegan cosmetics. LUSH’s products range from shower gels and lotions to cosmetics for the face…

Pela Phone Cases

Pela’s mission is to remove everyday waste from everyday products, specializing in phone cases and accessories. Pela made this advertisement and put it out on Instagram, it is…

Coca-Cola’s recycled marine plastic bottles

This Coca-Cola ad featuring bottles made from recycled marine plastic offers a clear message of environmental responsibility, emphasizing the company’s effort to combat plastic pollution. The core of…

Pathways Alliance brings

In a country, such as Canada, so heavily impacted by climate change (Ex. forest fires). We see a frequent discussion about the importance of lowering carbon footprint, greenhouse…